Marketing Management

Learn to create value for consumers, organisations and society by understanding consumer behaviour and integrating this into marketing strategies.
Why do people do what they do? By studying consumer behaviour and marketing processes, you learn how strategies and tactics result in the success or failure of products and services. Marketing is also an important driver of performance in organisations. If you understand this, you can develop a successful vision and strategy for your business.
You can customise the MSc Marketing Management programme with one of these elective tracks: brand and product management, or digital marketing and analytics. You’ll graduate with the knowledge, tools and tactics you need to create value for any kind of company or organisation.